This Code of Coaching Ethics and Standards sets out the personal and professional standards to which I work as a Coach and indicates the professional and ethical nature of the coaching profession. It outlines what you, the Client, can expect from the coaching relationship and its boundaries and standards.

          Personal and Professional Conduct

1. I will accurately represent my qualifications, expertise and experience as a coach. I will not intentionally mislead or make false claims about the benefits and results that my clients may receive from coaching. I will ensure that all promotional materials and resources are honest, created with integrity and comply with the requirements of the UK Advertising Standards Authority. I will not knowingly offer professional information or advice which may be confidential, misleading or inaccurate.
    
2. I will conduct myself in a manner that reflects positively on the coaching profession at all times and respect the different approaches within coaching.
    
3. I will continue my professional development with the dedication and passion required to be an exceptional coach, seeking always to augment my experience, competence and skills. I will maintain connection and participation within my own coaching circle to promote and engage in a supportive environment in which to develop, share and learn. I will seek feedback from my clients and coaching colleagues and constantly evaluate the standard and value of my practice.
    
4. I will constantly monitor and maintain my fitness and ability to offer the highest standards of coaching practice to my clients and to the coaching profession as a whole. I will seek advice and support should I recognise any health or personal issues that may impair or conflict with my role as a coach and consider my fitness to remain in practice whilst working in the best interests of my clients.
    
5. I will ensure that written consent is received from the parent or legal guardian before entering into a coaching relationship with a child and young person under the age of 18. This applies also to the coaching of groups of children or young people under the age of 18. I understand my moral obligation to alert the relevant authorities to allegations of abuse towards a client or young person under the age of 18.
    
6. I will respect all laws and by-laws of the UK (and where applicable those of the country of a client based abroad) including laws around copyrights, intellectual property and trademarks and equality legislation.
    
7. I will ensure that I am covered by Professional Indemnity Insurance at all times to cover the provision of coaching services.
   
   Client and Coach Relationship
    
8. I believe that my clients are capable and resourceful individuals and will treat them with integrity, honesty and confidentiality, fully respecting their values, beliefs and goals.
    
9. I will ensure that, prior to their first coaching session, my clients are fully aware of the nature of coaching, have read and understood the Coaching Code of Ethics and Standards and have understood and signed the Coaching Agreement (which outlines the duration of the programme of coaching, fees, location and frequency and duration of sessions). I will ensure that the Coaching Agreement is clear and fair and honoured by myself at all times.
    
10. I will maintain professional coach/client relationships at all times with my clients and will not knowingly exploit my clients personally, physically, emotionally or financially.
     
11. Where a potential conflict of interest may arise, I will openly discuss this with the client and deal with it in a manner which serves the best interests of the client.
     
12. Where I believe that a client’s best interests would be better served by another coach, professional or resource I will encourage the client to seek that support. I am aware of the boundaries of a coaching relationship and my own professional competence and will always operate in the client’s best interests with regard to the professional support that is most appropriate for them.
     
13. I will be aware if a client is no longer benefiting from the coaching relationship and will seek to work with the client, in their best interests, to determine the most appropriate way forward. I will respect a client’s right to terminate the coaching relationship at any point during a programme of coaching.
    
    Confidentiality
     
14. I will respect the absolute rights of my clients’ confidentiality, except as otherwise permitted by the client in writing or as required by law. I will obtain permission from my clients before releasing their names as clients or references.
     
15. I will accurately create, maintain, store and dispose of any client records in line with the Data Protection Act 1998.

being exceptional : jane@beingexceptional.com : +44 (0)20 7603 5345

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